Why Your Company Needs Cyber Privacy Insurance

The universe in which we live in is so very different than how it used to be. Home and personal life has been drastically improved.The general difference in our present lives is particular evident in the manner in which business conducts activities. Technology has taken over virtually every aspect of commercial performance in all industries – worldwide!

With the advancement, however, there remains serious cyber and privacy breach liability. Companies that protect themselves with Cyber and Privacy Insurance can rest assured that they have the necessary coverage in the event of a data breach.

Privacy Claims Instances that Could Very Well Occur to any Business:

• A large healthcare provider partnered with a national merchant to help with its office move. In middle of relocating, the healthcare provider learned there were a number of laptop computers missing. The laptops all contained personal data of members. After consulting with a lawyer and forensic vendors affected parties were notified and offered credit monitoring services. The healthcare provider was investigated and became the defendant in a class action lawsuit. Data breach costs reached $7,000,000 and privacy liability costs came to $2,000,000.

• An online retail shop was hacked and shoppers experienced fraudulent credit card charges. The shop’s tech support employees asked the host web-company to review the stored server data. The web-company discovered a virus and removed it. However, the breach compromised privacy of almost a million records, plus fraudulent usage of 50 credit cards. Besides this, the online shop acquired fines and penalties as a result of not being Payment Card Industry. Data breach costs amounted to $750,000 and privacy liability costs came to $500,000.

• Two employees of a $100 mil retail outlet stole credit card info from a client and fraudulently utilized it for personal shopping. The workers was caught in the act and legal action was taken against them. The retail outlet shop provided credit card monitoring services to its customer (the victimized credit card owner) and provided compensation to her for any related damages. Privacy liability costs amounted to $75,000.

• A $50 million business servicing corporation organized a mailing project for a client and accidentally sent out about 60,000 envelopes displaying account numbers. Data breach costs amounted to $320,000.

• A neighborhood municipality mistakenly posted tax licenses on its website, leading to improper release of personal data. The municipality used forensics services as well as the services of an attorney’s and a public relations company. The municipality also notified affected people and offered credit monitoring services. Data breach costs reached $150,000.

A Unique Giveaway Marketing Efforts

Marketing experts spend a great deal of time trying to understand the best advertising methods that really work. Although there are a lot of theories out there, and everyone has their own method that works for them, one thing is for sure: customers love freebies. Have you ever tried doing a contest on social media using a free product or service as a prize? If you have, you know that it’s a great way to get the word out about your business.

Many businesses routinely give away freebies to their customers (or even to their potential customers) as a way to get the word out about their business. Even though the medium frequently changes (giving away pens, T-shirts, air fresheners, etc.), the goal remains the same — when you give something with your logo on it that’s useful to a customer, it can increase your customer base and your profits.

Why Choose Something Like an Adhesive Screen Cleaner?

The key word here is “useful.” It’s not going to benefit your business very much if you give away something that your customers don’t need, or that they already have a lot of. Even though pens are popular giveaway items, they’re not always appreciated by everyone. More often than not, they end up getting forgotten on the floor of a car, or pushed to the back of a junk drawer in the kitchen.

An adhesive screen cleaner, that sits on the backs of phones or tablets, is very different from other giveaways. Not only is it useful in that everyone appreciates having a clean cell phone screen, but it’s unique too. An adhesive screen cleaner is a giveaway your customers will love, and they’ll remember it too, because chances are, they don’t have one. Yours will be the first one they ever see, which in turn, will help them to remember your company.

Smart Advertising

Another important tip marketing experts have often shared is that when you can find a way to keep your company logo in front of your customers for a significant period of time each day, you’ll make a bigger impression. That makes an adhesive screen cleaner the perfect choice. Your cleaners will feature your company logo, and they will be prominently placed directly on your customers’ cell phones, tablets or other electronic devices. Think about how often you use your cell phone in a day. Your customers use theirs frequently too. That makes giving away an adhesive screen cleaner a really smart way to advertise.

Development and Business Dynamics eCommerce

The number of Internet users are burgeoning rapidly throughout the globe. While in the developed nations, it has already reach a saturation level, in growing economies like India, internet penetration is becoming stronger. Internet grew as an empowerment for common people and a massive business platform for enterprises. Among numerous trends that internet brought among people, eCommerce emerged as a massive disruption in business dynamics and in lifestyle of commoners. It brought the lavishness of shopping right at the clicks on the computer or taps on mobile devices, while, products as well as services reach the doorsteps.

eCommerce has become a proven profitable venture with considerably low investment and high profit. However, the profit part is dependent of several factors. It can become a complex business to handle, as it involves many critical operations right from accumulation of products, delivery, customer services to maintenance of technology, massive human resources, and warehouses. Only a seamless tandem in all these operations can lead to a running eCommerce business, that can bring good Return on Investment.

To venture into eCommerce, prospective business owners must first find a dependable firm to develop the central platform or the web portal. They can also hire technology experts for in-house development, but it brings along the cost of development and technology infrastructure. In the primary stages, many other operations, like collecting products from vendors and marketing are required. Hence, outsourcing the development of the platform becomes a profitable option. Businesses would only need to find a good eCommerce Development company.

Since, technology is a central aspect in eCommerce industry, adequate importance is given in web development for creating the web portal. This thrust in technology propelled a dynamic boost in IT sector. Especially, application development, web development and technologies like PHP has found their ways to massive popularity and importance in current business landscape. In fact, there is a competition among businesses to buy the best technology or to develop the best platform.

In eCommerce, the web portal, or the technology is at the center of all its operations. It is not only the interface of the business with consumers, but also the prime mechanism in which the business runs. The website serves multiple purposes all at the same time and it is that single touch point of all major interactions with consumers. Accessibility of services and abundance of features in the web portal is a secret mantra for success in eCommerce. Therefore, the imperatives of technology in this business is the central focus for enterprises and owners.

Economics and Collateralizing Future Earnings Ownership

In order to stand a snowball’s chance in this brave, new, globalized, Trumped-up economy, here’s something that millennials need to know and understand. For all practical purposes, ALL THE DISCRETIONARY WEALTH IS BEING GENERATED ON THE OWNERSHIP SIDE OF THE ECONOMY!

That’s right. There are two ways in which to generate income. You can work for it in order to earn a wage or a salary. Or you can own wealth producing capital assets such as stocks, bonds, real estate, machinery, copyrights, or patents, etc. Owners of such wealth producing capital assets collect dividends (i.e. generate an income) strictly by virtue of their ownership.

That’s why best-selling author and motivational speaker Robert Kiyosaki says “A job is a short term solution to a long term problem.” The long term solution to the long term problem of course is capital ownership because for all practical purposes ALL THE DISCRETIONARY WEALTH IS BEING GENERATED ON THE OWNERSHIP SIDE OF THE ECONOMY – NOT ON THE JOBS/LABOR SIDE. The jobs/labor side of the economy has stagnated for over three decades now, while the ownership side has expanded exponentially during the same time period.

So What Can Millennials Do?
So what can millennials do with this insightful piece of knowledge? For starters, in the wake of graduation, as they make their way into the brave, new, 21st century economy, they can look for companies that are owned by employees (including worker owned co-ops and ESOPS) and submit their resumes and applications.

Collateralizing Future Earnings
You see, companies that are employee owned (ESOPs which is short for Employee Stock Ownership Plans) are organized in such a way that employees who qualify are rewarded with opportunities to buy stock (become semi-partners) in the company they work for using FUTURE EARNINGS OF THE COMPANY (as opposed to their own savings or equity, which minimizes personal risk) AS COLLATERAL. In investment circles this strategy would be called a Leveraged Buy Out (an LBO).

THIS UNIQUE FORM OF CAPITAL CREDIT FINANCING IS ACCESSIBLE ONLY TO EMPLOYEES WORKING FOR COMPANIES OFFERING AN ESOP OPTION. More specifically, it’s not available in employee owned co-ops, which is the next best option. And it has NOTHING TO DO with a company offering employee stock options which is not only highly speculative, but 100% dependent on conventionally collateralized financing possibilities.

Two Income Streams
So, without dipping into savings or jeopardizing the family home, ESOP employees develop TWO STREAMS OF INCOME. One from their wage or salary, and the other from their stock based dividends. The first is actively generated through the employee’s own time and effort. The second is passive or residual income that’s generated by virtue of their ownership.

Suddenly you see employees/workers who are benefitting from both the job/labor and the ownership side of the economy – which, as we’ve said before, is where ALL THE DISCRETIONARY WEALTH IS BEING GENERATED in the 21st century economy.

What Else Can Millennials Do?
So what else can millennials do in this regard? They can support political candidates who advocate employee ownership as a business model. For example, Senator Bernie Sanders of Vermont has sponsored two bills in the US Senate that are specifically designed to encourage employee ownership practices. The first (S.2909) “Provides programs designed to encourage employee ownership and participation in business decision making throughout the US.” The second (S.2914) “Creates a US Employee Ownership Bank” which is designed to be friendly to the idea of using future earnings as collateral in the stock ownership transaction.

The more millennials know about the power of ownership, the better their odds become of participating on the ownership side of the economy, where as we’ve said before, all the discretionary wealth is being generated. In the process the malignant wealth gap that’s so threatening to American democracy can be reversed. Corporate plantations that are built on hierarchy and on the backs of modern wage slaves can be democratized. And the odds of millennials surviving, even thriving in the 21st century economy will be maximized.